About Orea Image Optimizer
A powerful, free tool designed to optimize your images for the web using modern formats like WebP and AVIF.
The Impact of Image Optimization
Performance Improvements
File Size Reduction
Modern formats can reduce file sizes by up to 85% while maintaining visual quality.
Page Load Time
Faster loading times lead to better user experience and improved SEO rankings.
Format Comparison
| Feature | JPEG | WebP | AVIF |
|---|---|---|---|
| Compression | Basic | Advanced | Superior |
| Transparency | No | Yes | Yes |
| Animation | No | Yes | Yes |
| HDR Support | No | No | Yes |
| Browser Support | All | Most | Growing |
Key Benefits
- •Faster website loading speeds
- •Improved Core Web Vitals scores
- •Better SEO rankings
- •Reduced bandwidth costs
- •Enhanced user experience
Enhanced Privacy with Metadata Removal
What is Image Metadata?
Digital images often contain hidden information known as metadata or EXIF data. This can include:
- GPS coordinates where the photo was taken
- Date and time the photo was captured
- Camera make and model
- Camera settings (aperture, shutter speed, etc.)
- Software used to edit the image
- Copyright information
- Unique device identifiers
While some of this information can be useful for photographers and professionals, it can also pose privacy and security risks when sharing images online.
Why Remove Metadata?
Privacy Protection
Prevent revealing your location, device information, and other personal details that could be exploited.
Reduced File Size
Removing metadata can further reduce file size, especially for images with extensive EXIF data.
Professional Sharing
Ensure that sensitive information isn't accidentally shared when distributing images professionally.
Our Mission
At Orea, we believe that a faster web is a better web. Our mission is to make advanced image optimization technology accessible to everyone, helping website owners improve performance, user experience, and search engine rankings without requiring technical expertise.
The Technology Behind Our Optimizer
Our image optimizer uses cutting-edge technology to convert your images to modern formats that offer superior compression while maintaining visual quality:
WebP
Developed by Google, WebP offers lossless and lossy compression that is 25-35% smaller than traditional JPEG and PNG formats. It supports transparency like PNG but with much smaller file sizes.
Browser support: Chrome, Firefox, Safari, Edge, Opera
AVIF
Based on the AV1 video codec, AVIF provides even better compression than WebP, often reducing file sizes by 50% compared to JPEG. It also supports HDR, wide color gamut, and other advanced features.
Browser support: Chrome, Firefox, Opera (with Safari support coming)
How Our Optimizer Works
- Upload your images - Drag and drop or select one or multiple images to upload. We support JPG, PNG, GIF, and other common formats.
- Automatic optimization - Our system analyzes your images and applies intelligent compression algorithms to convert them to WebP and AVIF formats.
- Quality preservation - We carefully balance compression and quality to ensure your images look great while achieving maximum file size reduction.
- Download optimized versions - Get both WebP and AVIF versions of your images to use on your website, with detailed information about size savings.
Benefits of Image Optimization
Faster Loading Times
Smaller image files mean faster page loads, which is crucial for keeping visitors engaged and reducing bounce rates.
Better SEO Rankings
Page speed is a ranking factor for search engines. Optimized images help improve Core Web Vitals scores and overall SEO performance.
Reduced Bandwidth Costs
Smaller images mean less bandwidth usage, which can significantly reduce hosting costs for high-traffic websites.
Privacy and Security
We take your privacy seriously. Our image optimizer processes your images securely and does not store them after optimization. All processing happens temporarily, and your original images are never shared with third parties. We don't collect any personal information from our users.
Get Started Today
Ready to optimize your images and improve your website's performance? Head back to our homepage and start optimizing your images for free!
Have Questions?
Check out our FAQ page for answers to common questions about image optimization.